Our Story

We are Kanika + Mari and we are the founders of addJOY. We are selling and promoting the revolutionary notion of joy! We aim to save lives by transforming individuals, couples, families, businesses, organizations and whole communities by prescribing JOY as a therapeutic tool.


We have developed a program that operationalizes joy and simplifies the process of adding joy to one's life through our 12 Principles of Joy. We teach the principles through our funny and informative weekly podcast and YouTube channel, through social media, and via our upcoming addJOY app.

In our 27 years of friendship, we have seen how a joyful focus on thriving helps to achieve personal goal attainment and transformation. addJOY is committed to intentionally bringing joy to ALL populations. Joy is EVERYONE'S birthright! Our merchandise serves as a daily reminder to get some joy in your life. You deserve it!